The SPJ Colorado Pro sponsored two entries to the CPA ASNE NewsTrain in Colorado Springs last weekend (Sept. 28-29). Here’s a great report from Tanya Ishikawa
Data, Video and Social Media Tools at APME NewsTrain
By Tanya Ishikawa
Whether journalists accept it or not, multimedia news reporting continues to grow in significance to our audiences. Associated Press Media Editors NewsTrain, which visited Colorado Springs on Sept 27 and 28, offered tips, tools and ways to keep up with new audience trends and help journalists cope and perhaps even thrive in this evolving digital age.
As a former public relations professional and weekly newspaper reporter, I am definitely in my comfort zone when creating and editing stories for print publications. At the same time, my interests in new communication platforms and filmmaking have led to nearly a decade of training and working in social media and video. So, when I saw NewsTrain’s agenda with two days focusing on reporting with data, social media and video, I was a bit skeptical about whether I would learn new skills or gain new information. I’m happy to report that I came away from the weekend with a long to-do list including plans to download helpful apps, ways to update social media pages and new story ideas to pitch to editors.
Brant Houston shared a wealth of websites and leads for finding interesting statistics that can be used in developing stories. Then, he taught us how to analyze and sort the statistics with spreadsheets for better understanding and to create information graphics. You can learn some of the same lessons by going to the resource center and other areas of the Investigative Reporters & Editors website.
Val Hoeppner inspired us to make short, attention-grabbing (and revenue-generating) videos with simple, inexpensive equipment. She shared the names of a treasure trove of free and low-priced apps and websites for online video production and standards for how to produce the best content.
Misty Montano gave us insight into how her news outlet is garnering outstanding audience reach through clicks, impressions, views, visits, likes, shares and all the other ways that people interact online. She offered a long list of resources to help develop a strategic approach for connecting to audiences through Facebook, Twitter and other sites.
Not to be forgotten were the beginning sessions of both days, when Michael Roberts reminded us of the basic foundation of journalism – how to develop and deliver great stories, and Steven Zansberg gave us an introduction (for some of us a refresher) on Colorado’s Freedom of Information laws.
All this and the opportunity to network with 78 other Colorado journalists, who came from as far away as Grand Junction and Greeley, was offered for only $75 due to the generosity of local hosts that included the Colorado Press Association and University of Colorado-Colorado Springs. I personally thank Colorado SPJ, another sponsor that provided me with one of two scholarships to attend this high-impact training. Valuable to both new and seasoned journalists, NewsTrain provided many tools and tricks to strengthen my audience connection and add power to my storytelling. You can find out more about NewsTrain and future workshops here.